Why Entrepreneurs Struggle to Trust Themselves with Alex Pursglove

What happens when success stops feeling safe and your intuition starts asking for the microphone? 

In this episode of Life After Corporate, Deb Boulanger is joined by spiritual guide and transformational coach Alex Pursglove for a grounded and honest conversation about trust, self-worth, and identity after corporate life. Alex shares how a life-altering health diagnosis forced her to confront misalignment, unworthiness, and inherited beliefs that shaped her choices in work, relationships, and leadership. Together, they unpack why entrepreneurship exposes subconscious conditioning faster than any boardroom ever could, and how learning to trust yourself becomes a daily practice rather than a mindset switch. This episode explores intuition, identity shifts, visibility, pricing, boundaries, and why self-trust is the foundation of sustainable success. 

You already know what needs to change. The question is whether you are willing to trust yourself enough to act on it.

[0:00 – 08:43]  Learning to Trust Yourself After Identity Collapse

• Identity collapse is not a setback, it is often the doorway to real leadership
• When external validation disappears, leaders are left with one choice, trust themselves or stall
• Crisis removes the option to delay decisions you already know you need to make
• Intuition gets louder when old identities stop protecting you

[08:44 – 15:36]  Unworthiness Conditioning and Spiritual Identity Shifts

• Early belief systems quietly shape how leaders price, decide, and tolerate misalignment
• Letting go of inherited identities ends the habit of waiting for permission
• Releasing labels often feels like failure before it feels like authority
• Leadership stabilizes when guidance stops coming from external approval

[15:37 – 21:35]  Entrepreneurship as a Spiritual Practice

• Visibility resistance often points to weak personal boundaries, not marketing problems
• Fear of rejection drives underpricing, overdelivering, and approval-based decisions
• You cannot outwork misalignment, it leaks into results no matter how competent you are
• Market trust erodes when internal alignment is compromised

[21:36 – 33:15] Self Trust, Emotional Processing, and Inner Authority

• Self-trust is built by allowing emotion, not bypassing it with logic
• Leaders who suppress emotion end up led by it
• Awareness interrupts default reactions and restores choice
• Strong standards, clean boundaries, and confident pricing follow consistent self-trust