The truth about authentic sales for women with Jennifer Frye

Are you still measuring your worth by how the last month went, even after leaving corporate?

In this episode of Life After Corporate, Deb Boulanger sits down with Jennifer Frye, CEO of Appreciated Asset Business Solutions, for a deeply honest conversation about what happens when performance-based validation follows you into entrepreneurship. Jennifer shares the moment she was called a “depreciating asset” just eight days into a new month, and how that moment became the spark for building a business grounded in value, respect, and humanity. Together, they explore sales trauma, perfectionism, resilience, and why your role in sales is not to convince or close, but to educate, connect, and stay aligned. If you have ever felt shaken by a slow month or questioned your value as a business owner, this episode offers a different way forward. 

What would change if your numbers stopped defining you?

[00:03 – 09:30] Breaking Free and Redefining Worth
• Jennifer reflects on a career where her value was tied to monthly sales results
• Being labeled a depreciating asset became the moment everything shifted
• Conditional praise creates high performers and deep self-doubt
• Leaving corporate opens the door to rebuilding worth on your own terms

[09:31 – 20:17] Early Business Reality and Building a Values Led Team
• Starting a business without perfection and why revenue matters first
• Navigating COVID, single motherhood, and divorce while rebuilding income
• Creating opportunity for single moms and military spouses
• Letting go of the idea that success and presence cannot coexist

[20:16 – 27:31] Sales Without Your Self-Worth on the Line
• Why new entrepreneurs avoid revenue activities in favor of planning
• Replacing competition with community and shared support
• Reframing sales as education, curiosity, and service
• Learning to separate personal value from business outcomes

[27:32 – 38:05] Disruption, AI, and Human First Growth
• What it really means to disrupt an industry
• Why real conversations build trust faster than automation
• Using AI to support timing and insight without removing humanity
• Client stories that show what alignment can create